The Parenting Advice App. Built for Your Unique Child.

Parentland gives you expert advice tailored to your child's personality and age, so you get the help you actually need, faster.

Download on the App Store Get it on Google Play

Parentland is unique

Parentland isn't just another huge pile of generic parenting information. You won't have to trawl through screens and screens of stuff trying to find what applies to the issue you're having, and then still have to figure out what it means for your child.

Children aren't all the same, so advice shouldn't be either.

The strategies and innovative tools in Parentland are individualised to match you, and your children. It really is what you've always wanted.

And all of this is underpinned by both current scientific research and a combined forty five years of professional experience in the field of clinical psychology.

What makes Parentland different

Designed for your unique child

Parentland uses proven temperament insights to tailor advice and strategies that match your child's personality, age, and needs, so the support truly fits.

Created to solve everyday challenges

From sleep to behaviour and mealtimes, Parentland gives you practical tools and step-by-step Gameplans to help you make real progress where it matters most.

Focused on what matters most

No more information overload. Parentland delivers clear, bite-sized content that’s relevant to your situation, helping you find answers fast without the clutter.

Built on real science and experience

Parentland was developed by clinical psychologists and family therapists, combining research with decades of hands-on experience supporting families.

Temperament quiz screens showing an introduction to TQ and an intensity assessment with multiple-choice questions about emotional reactions.

Get to know your child better

Understand your child’s temperament (TQ) and parent with more confidence.

Parentland uses a proven tool called TQ10 to identify your child's unique temperament traits like adaptability, intensity, and energy.

These insights help shape the advice and tools you receive so they truly fit your child. Parenting becomes clearer, calmer, and more effective.

Playful game screen featuring ‘Farty Monkey’ with a cartoon monkey, alongside a food diary screen tracking vegetable intake and willingness to try new foods.

Tools that help you make real progress

Turn challenges into progress with tools that work. Whether you're dealing with sleep battles, mealtime struggles, or tricky behaviour, Parentland gives you structured step-by-step Gameplans that guide you through solutions.

You'll also find flexible reward tools and consequence tools to support positive change.

Topics menu screen with categories like sleep, behavior, and eating, next to an article page titled ‘James’ Book of Sleep’ with key takeaways about children’s sleep.

Advice that’s just right for your family

No more generic parenting tips. Browse expert-written articles on sleep, behaviour, eating, emotional wellbeing and more.

Every article is personalised to match your child's age, temperament, and your parenting style so you only see the advice that really matters to your family.

Two app screens showing selection of ABC parenting strategy and Good-Parent-o-meter tracking five days of positive parenting actions.

Support for You, the Parent

Parenting is hard, but you don’t have to do it on empty. Parentland supports you with calming strategies we call ABCs, short for Always Be Calming, which help you stay steady when things get tough.

You’ll also find the Good Parent-o-Meter, a simple reflection tool to check in on how you’re doing and remind you that progress is what counts.

Two app screens showing caregiver invitation with child selection, and user profile switcher with options for Tom, Emma, and James.

Shared Parenting Made Easy

Parenting works better when you’re not doing it alone. With Parentland, you can invite other trusted caregivers like grandparents, co-parents, babysitters or nannies to help support your child.

Caregivers get full access to your child’s personalised tools and content at no extra cost, so everyone’s on the same page.

What parents are saying

from Google Play and App Store reviews

“Amazing app full of comprehensive and easy to read information. Personalized so I can track progress and make good choices without wading through screeds of information. So comprehensive and helpful. Wish I had this years ago!”

“Solid advice, that's easy to follow. There's plenty of material out there that tells you a version of how to be the perfect parent. But most of us just need an occasional prompt - in plain language - to help us mostly get it right. If that sounds like what you need, I recommend this app.”

“This updated version is amazing. Wish I'd had it when my kids were young.”

“Interactive, easy to use, awesome features! I love this app already! It’s fun to use and makes parenting so much easier. I will be able to plan more efficiently while co-parenting so we both are on the same page. I enjoy the psychological aspects and the art throughout the app is so funny and fun! 10/10, I can’t wait to move forward with the support of this app.”

“Better Dad formerly known as Ok Dad. I don’t know about you, but my kids didn’t come with instructions, so this app might just be the next best thing. Nigel makes it sound easy, but the app gives you all the tools to do that parenting thing. Give it a hoon.”

“Loving the app. It’s easy to use with some really useful information, advice and tips on a wide range of parenting issues. What is really great is that it is personalized to how you parent and your child’s personality. Some really cool tools too.”

“This looks great and so valuable for new parents!”

Featured by local media

From RNZ Online

9 April 2025

Nigel Latta returns with Parentland

He's back with a fascinating app designed to offer personalised parenting advice. It's called 'Parentland' and is officially launching today.

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From Scoop

9 April 2025

Nigel Latta Launches Parentland, A Groundbreaking Parenting App

Nigel Latta Launches Parentland, A Groundbreaking Parenting App · Addressing Common Parenting Struggles – Picky Eating · The Future of Parenting.

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From Stuff

1 July 2023

Inside the mind of Nigel Latta, the unofficial psychologist of Aotearoa

Latta's superpower is x-ray vision of the soul, enabling him to catalogue the deep secrets we subconsciously spew out through the words we use.

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Parenting is hard.
Getting support shouldn’t be.

Download Parentland and get personalised tools that actually work for you and your child.

Download on the App Store Get it on Google Play